![]() Guesswork is not the right way to approach this initial step. If different parts of your website focus on different business areas and so have multiple competitors across industries, this is a hugely important action to take. That is where the first step of competitor analysis comes into play finding search competitors that you may not be aware of. It’s important to know exactly who you are competing with – and for what – before publishing or optimizing any pages aimed at ranking for a specific keyword. ![]() This means your SEO competitors will differ from topic to topic. So, what is an SEO competitor? Your SEO competitors are websites that rank for the organic search queries you are also competing for. The first thing you should know about your SEO competitors is that they are not necessarily the same players as your direct business competitors.
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